Most people think great content starts with brainstorming. Adrienna McDermott thinks it starts with listening. In this episode, Adrienna shares why Reddit has become one of her favorite tools for market research, content planning, and understanding what people are actually thinking when they aren’t trying to impress anyone. We talk about why anonymous conversations can […]

Have you ever walked into a room only to be immediately asked where something is…while the person asking is standing closer to it than you are? If you’re the one who remembers doctor’s appointments, notices the milk is running low, signs the permission slips, buys birthday gifts, keeps everyone’s schedule in your head, and somehow […]

Do you ever worry that you’ll miss out on opportunities when you put boundaries in place? Today’s guest, Hope Taylor, created a boundary that her audience now looks forward to it. We live in a world that rewards constant visibility. Social media platforms push creators to post more, engage more, and stay online as much […]

What happens when you move somewhere new and have to rebuild your entire life from scratch? In this episode, I sit down with my real-life friend Meredith McAlister, who has moved across the country multiple times—from Massachusetts to Texas, California, and Wisconsin—and somehow managed to create community everywhere she goes. We talk about what it […]

If your brand has ever felt like a bad haircut you can’t grow out fast enough, then this episode is for you. There comes a point in business where what once felt exciting starts to feel off or indifferent. While it’s not necessarily wrong, it feels disconnected. That feeling isn’t a sign that you’ve failed—it’s […]