I spent over a decade as a wedding planner and then became the go-to systems strategist for wedding professionals who were drowning in chaos. Think: client onboarding, team delegation, automation that didn’t make you cry.
These days, I still work behind the scenes as the operations manager for a handful of longtime clients I adore — but I’m no longer offering systems services or taking on new work. Why?
Because I’m building tools that help entrepreneurs protect what matters most:
📂 The Entrepreneur’s Death Folder
🎧 The System for Everything Podcast
You don’t need more hustle. You need a safety net.
Hi, I’m Julie – a former wedding planner that never left the industry I fell in love with.
I simply moved behind the scenes.
I help small business owners get their act together — lovingly.
So, what do I do now?
I created The Entrepreneur’s Death Folder so your business wouldn’t become a burden if the worst ever happened. It’s not morbid, it’s mature.
I host The System for Everything — a podcast about business systems, real life, motherhood, and pop culture breakdowns.
And I run operations for a few wedding pros behind the scenes (no, I’m not available — but thank you for thinking of me!).
I grew up on stages and in spreadsheets. (Not literally — that would be weird.)
After studying musical theatre and working in sports and entertainment, I pivoted into weddings and then systems strategy. I’ve taught creative entrepreneurs how to run smoother, saner businesses at national conferences, on top-ranked podcasts, and through 1:1 consulting.
Then I became a mom through adoption — and suddenly, my priorities, brain space, and sense of time all shifted.
Now? I’m focused on helping business owners find their version of enough.
Enough systems. Enough support. Enough peace of mind to log off without spiraling.
Want the backstory?
The Quick Stats:
Wedding industry vet, operations manager, systems storyteller
Wife to the funniest man and mama to the world’s tiniest scene-stealer
Iced coffee devotee, reality TV defender, former theatre kid
Believes in kindness, checklists, and not saving your passwords in Notes
You won’t find perfect advice on the pod — just me, in it with you, figuring out a better way.
Occasionally I get asked about the business name, Dallas Girl Friday. Girl Friday is an old term for “a right-hand woman”, a “go-to female helper”. Dallas, Texas, is my home and one of the great loves of my life. In starting this business and describing what I was doing to my mom, she said "Oh, like the Rosalind Russell movie, His Girl Friday."
Behind the Name
And that’s the lowdown for you (as Hildy Johnson, the main character in that movie) would say.
I’m an enneagram-obsessed 8w7.
ON THE REAL
This means you can expect I will kick your butt, leave the sugar coating off the tough stuff, cheer you on, empower you, and definitely make you laugh.
What I love most of all...
speed reading | binge watching | gift giving | weddings | yellow legal pads | elephants | pink carnations | details | chocolate chip cookie dough | spas | stand up comedy | laughter | ice vanilla coffee, extra cream | musical theater | Taylor Swift | bows | spreadsheets | a really great pen | office supplies | being the biggest weirdo and funniest person in any room | and creating workflows and systems for wedding pros, of course!
