The System for Reddit Research with Adrienna McDermott

Julie Fried (00:01.025) Welcome back to the System for Everything podcast. Today’s system tip, if deep lurking isn’t part of your SEO strategy, we need to talk. Welcome back everyone. What if the best market research tool? wasn’t a tool at all, but a comment section. Today with us we have Adriana McDermott. She is the founder of Ava and the Bee, a marketing agency exclusively for wedding professionals that builds meaningful connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. With over 16 years of wedding industry experience as a formal bridal boutique owner, wedding planner, and florist, she brings true insider perspective to every strategy she creates. But one of the most interesting parts of her process is not a fancy software or a proprietary framework. It’s Reddit. Yes. Reddit! So we are going get into how she uses it to understand what people are really thinking, how she turns messy comment threads into high performing content, and how to do it without losing three hours of your life to a niche subreddit about backyard chickens. Alright, but first we’re going to get started as we always do with the system reboot, a quick reset to start our episode with some humor and humanity. Adriana, thank you for being here! Adrienna (01:24.04) Thank you for having me. I feel like this conversation is long due because we talk about it all the time in the DMs and text, but now it’s real. Yes. Julie Fried (01:29.699) 100 % Yeah, plus we are real life friends and it’s insane. I haven’t already been like, please come on my podcast Yes, all right, what is the most unhinged internet rabbit hole you have gone down? Adrienna (01:39.308) I know, I know, I’m so excited. And such a good topic. Adrienna (01:48.57) recently or of all time? I mean, I got a lot. So I would say right now I was really getting into the rabbit hole of I really wanted a peacock and then I was quickly informed that I fact did not want a peacock, that they’re awful jerks. And so I then was told by a friend, why don’t you look at chickens? Because there’s these really soft, fluffy chickens you can get. Julie Fried (01:51.171) Both. If they’re good, yeah. Me too. Embarrassing. Julie Fried (02:03.842) Ha Adrienna (02:15.265) that are like these little babies and then I started looking. So I’m currently in a slight do I need to get a house to have chickens and if so, can I get them one of those little bags? There’s like little bags you can put them in with a little feet stick out. Please tell me people know this. I know. Julie Fried (02:28.674) Here’s the thing though, you travel a lot. How much attention do chickens need? Like can you leave them alone for 48 hours? Adrienna (02:37.341) That’s my only, see that’s the problem is there’s a lot of things that can kill a chicken, right? So it’s gotta be like a good, you know, they would need to be inside. I probably need like as a chicken sitter, like I have a cat sitter, a dog sitter, and I guess I would need a chicken sitter. So it’s not quite something I can have in my life, but because I can’t have a peacock, I feel like this, yeah, I could get like a chicken and then like ethically paint its feathers. Julie Fried (02:57.846) maybe later down the line. Julie Fried (03:02.402) All right, which Taylor Swift era are you personally? Adrienna (03:08.385) This changes depending on where I’m at in my life, truly. Honestly, last year for me was definitely reputation era Adriana, like so on brand. I would say I’m currently in an ever more era, like kind of leaning into that. So that’s where I’m at right now. Julie Fried (03:10.952) totally. Julie Fried (03:17.078) Mm-hmm. Julie Fried (03:23.266) Aw. Julie Fried (03:26.88) I think I’m just life of a showgirl. Everyday, always. What is your ideal festival setup? you front row chaos or are you a blanket in the back with snacks? Adrienna (03:29.445) Ooh, OK, I think that’s perfect. Yes. Adrienna (03:41.015) Blanket in the back with snacks unless I’m at like warped and then I don’t want to be in the very front. I still want to be in the back because I want to be able to dance, but I’m standing. I’m not sitting. Julie Fried (03:49.417) Okay. Alright everyone, you’ve met the personality. Now meet the powerhouse. Adriana has built a business on clarity, voice, and strategy. But also on paying attention to what people are actually saying when they think no one is watching. Here’s my conversation with Adriana McDermott on the system for Reddit research. Alright, most people think of market research and immediately go like surveys, SEO tools, like maybe even like an Instagram poll. Reddit is… Not usually top of mind. So when did Reddit first become part of your process and was it intentional or was it accidental? Adrienna (04:31.374) Totally accidental. So I first became a redditor as we are called in college. I think it was like 2010. I was just dating a guy who was like all on Reddit as a guy is at that age. And so I just started getting on it to see what it was about. And at the time I was working in bridal and then I kind of realized, oh wow, like people are talking about weddings consistently on here. And so when I decided to open a bridal shop a few years later, It was a place that I was obsessively looking because I was like, okay, what designers are hot? What styles do they want? Like, et cetera. And it just went from being a casual thing. You can go on my Reddit and see my Reddit history. It went from being such a casual user experience in college to then when I had to make money being like, wait, wait, wait, wait, people have unhinged opinions on here. And I think at first I just didn’t realize the lucrativeness of it, but yeah, totally accidental. Just made an account one day and. didn’t think it would be important. Julie Fried (05:31.734) What makes Reddit different from other platforms when you’re trying to understand an audience? Adrienna (05:37.186) That’s such a good question because I think so. First of all, I think Reddit’s interesting because like I said, it’s been around for a long time, but I feel like it’s only just not making the news because it’s showing up on Google consistently. That has to do. Yeah, so like if you go to search on Google in the last year, Reddit comes up really high, which is the only reason I think people are talking about it now is because Reddit kind of made a partnership with Google and now they’re like being scraped for AI and stuff. So anyway. Julie Fried (05:49.218) Yes. Julie Fried (05:57.473) Yeah. Adrienna (06:03.339) I think what’s really interesting as a platform is one historical context of it. The fact that it’s been around for so long that you can literally go back like 15 years and see what people were saying, which I think is really fascinating is that you can go on a thread and see comments over the last decade. So one, it’s allowing you to understand an audience in a conceptual form of like a long-term strategy. Like what was cool in weddings 10 years ago? You could literally just go to read it and see. But I also think it’s really a, Fascinating because it’s one of the few places people talk honestly and less performatively, I guess I would call it. like Instagram, it’s curated mostly, right? TikTok’s open, but it’s so short and sweet and people are really thinking about algorithm. And then on Facebook groups, it’s not anonymous, right? So the biggest thing with Reddit, it is anonymous. you, hundreds are anonymous. Exactly, and so like in a Facebook group, Julie Fried (06:51.938) Yeah. Yeah, 100%. You can truly, yeah. Adrienna (07:00.407) people know everything comes back to them. So they’re not gonna be as truthful as honest, especially in a wedding or creative business, if you’re trying to do market research on what they spend. They’re not gonna be like, I have a million dollars on a wedding or an event, like because they’re gonna be like, capitalism. But on something like Reddit where it’s anonymous, it’s it’s unfiltered, real frustrations, raw thoughts, continuous thought, like more edits, in terms of like grammar isn’t always as correct, I think as it can be on other platforms. Julie Fried (07:28.63) Yeah. Adrienna (07:30.485) So instead of seeing what couples like want to show or what clients want to show, you’re actually seeing the real thought process. So I think that’s kind of what’s really cool of it as a market research platform is it’s definitely not as curated. It’s unfiltered and it’s anonymous. Julie Fried (07:44.482) Is there a moment you can recall that you saw something on there that you were like, this is a gold mine. Adrienna (07:54.284) say one of the first times I ever realized I could use this to make money was truly back when I was opening a bridal shop. We had only enough number of dollars to spend and we like, what the heck do we want to see? So the biggest thing, my shop was in Savannah, Georgia. And the biggest thing to know about like fashion and retail is that things are hotter in different cities first. So like New York and LA, they will wear the newest trends. Julie Fried (07:57.854) Ha ha ha. Adrienna (08:21.761) and then the Southeast and the Midwest will get those trends two to three years down the road. So what I wanted to know was as a shop owner, okay, I’m about to open a shop in a area where everything trickles so slow. I want to know what’s hot in New York right now. I want to know what the hot people are wearing. And Reddit was like the gold mine for that because it allowed me to find designers I would have never heard of because they weren’t a thing yet in the South. Julie Fried (08:40.171) Yeah. Adrienna (08:49.525) So I think that was my first tap was like, whoa, I can learn things that I can’t find on Google. can’t Google what are the bridal gown designers that I need to buy. Instead, I could go on a platform and be like, these are the talked about ones. So I think for me, that was like my first aha. Like, this is amazing. I will not tell anybody about this. This is my secret. Julie Fried (08:49.612) Yeah. Julie Fried (09:00.191) No. Julie Fried (09:13.378) Yeah, there’s a very real difference though between consuming Reddit and using Reddit. So I want to get practical because I think a lot of people hear this and think, okay, but I’m simply going to get lost for hours like scrolling on, you know, top chef threads, which I’m on there. No spoilers, guys. We’re real intense about spoilers over there. So like, where do you even start? Like, are you searching keywords, going into specific subreddits, like following threads? Adrienna (09:14.925) you Adrienna (09:31.785) You Adrienna (09:42.446) I mean, it is literally a gold mine. So I have a few tips when people are starting is one, honestly, because it’s on Google right now, use Google to your advantage. Literally, if you have a question. So let’s say, for example, you want to figure out travel. That’s a really great one for Reddit, right? Like just type in into Google plus and then the plus sign Reddit and it will show you no matter where it was posted, applicable, top performing. That’s kind of one of the first places I recommend just because again if you’re like I don’t even know if I want to open the app yet and figure it out is just use Google and the plus sign Reddit and It will show you at least and then you can start to see okay What subreddits are they are so the way reddit is created are subreddits and they’re just like little groups So think of them as like a Facebook page that are just like communities And so if you don’t even know what community is to start with that can be a really good one So if you’re like a small business owner, I’ll Julie Fried (10:13.889) Yeah. Adrienna (10:36.139) I can give examples of some good ones, but maybe you don’t know where to start. You could type in like, what is the best email marketing platform for a product based business plus Reddit and it’ll, you know, spit out some subreddits for you. So that’s kind of option one. The second one is maybe to think about specific subreddit. So for example, if we’re thinking about small business, there are ones literally called our small business, social media, Squarespace. Julie Fried (10:37.719) Yeah. Adrienna (11:05.101) And so you can literally just type in and just start searching around on the platform itself in the search bar and see which ones come up. If you’re a wedding vendor, we have a handful of specific ones. Do we wanna go over those too? All right, cool. So DIY weddings, wedding, wedding dress and wedding planning are kind of the OGs. They have been around since the dawn of time. So those are some really big ones. Julie Fried (11:18.689) Yeah, throw them out. We’ll link up in the show notes too. Adrienna (11:34.924) Wedding photographer is more for photographers to talk and less couples, but again, could be good market research. There’s a lot of localized ones too, what’s really cool. So for weddings, there’s like Chicago wedding, New England wedding, Philly wedding. What’s really cool if you’re a small business though, is like if you wanna do local stuff, look at your local subreddit. So for example, I’m in Austin and we have a subreddit just for Austin, pretty much every city has one. So I think. Julie Fried (11:56.226) Mm-hmm. Julie Fried (11:59.99) yeah. Adrienna (12:00.681) local one are really good if you’re like a local small business and you’re like I want to understand certain things about my town. And then of course for wedding vendors we have the most coveted hot topic of them all. Big budget brides. This one was created. Well it deserves it at this point. This is what everybody talks to me about is big budget brides. Brides. Julie Fried (12:18.077) I love that you gave it a theme song. Julie Fried (12:24.343) budget price. Adrienna (12:28.301) don’t even know how long this one’s been around. Not as long, maybe eight, 10 years. Like this is definitely a new-ish one in the wedding speaks. I remember the first time I fell upon it and was like, dang, this is also a gold mine. But that’s. Julie Fried (12:40.843) Yeah, and this one’s so controversial just because big budget is so subjective. Like for me, I work for a luxury planner so I think big budget and I think, okay, spending upwards of $750,000. And other people are like, well I’m in here because I was in the DIY group and I told them my budget was $60,000 and I got kicked out. Like I got shamed out of it. And it’s like, gosh, it’s so subjective. Adrienna (12:49.301) What is a big budget? Adrienna (13:07.244) Yes! Adrienna (13:12.481) What I will say they do really well though is they have it now where you can have your tag of your wedding budget, which I think is really good because then it gives you better context. Julie Fried (13:17.249) Yeah. Julie Fried (13:22.295) especially when people are like, how much are you spending for stationary? Well, I don’t know what, in what context? It’s this percentage, but. Adrienna (13:29.305) 100%. Yeah, like that depends a lot on a lot of things. Julie Fried (13:33.719) How can you quickly tell the difference between something that is just noise versus something that is actually useful insight for your business? Adrienna (13:44.814) Yeah, and I think that’s one of the hardest parts is whenever you’re on a platform like this There’s just obviously a lot of noise a lot of controversies and hot takes, you know, so what? Yeah, and so one of the first things we think about what like when I’m looking so like I grab my phone and I’m like, okay I want content is I look at for first of all ones with either a lot of comments because the comments is where I get a lot of my juice so the comments of a lot of these threads is where you’re gonna get a lot of your market research right because essentially someone’s Julie Fried (13:50.381) course. Yeah, that are cold as ice. Adrienna (14:14.445) It’s like Google, right? Someone’s asking a question and these people are answering it. So a lot of times the original poster doesn’t know either. So we’re all in the same boat and then the questions are what gets it. So I tend to like to look for ones that have a good amount of comments. You can also filter by hot. So like what are the hot trending ones on Reddit? And so that can be helpful too. If you just want to know like what are the ones people are commenting a lot right now, you know, in your specific niche and you don’t want to scroll for days. Julie Fried (14:42.38) Yeah. Adrienna (14:43.211) So that’s kind of the first one. And then the second one is when I’m looking at it with a lens for my clients and for my job, I am looking for topics that my clients can easily answer, whether it’s through social or a blog. And so sometimes I will look specifically for that. Like I’m looking not through hot or comments. I’m looking specifically for what is a topic that I or a client could answer, even if there’s no comments, because that might be something where you just go, wait, I’m a website designer and this is a question that I hear all the time, I should answer it on a blog. So those are kind of the two lenses I look through. Julie Fried (15:19.575) Do have any kind of structure or note taking system when you’re doing this? That’s okay. Adrienna (15:23.957) No. So I’m going to be the first to admit. So I do have a second phone. So a lot of people know this about me. I have a second phone for a lot of my creeping and drugs. So for my chickens, actually, I’m on Chicken Reddit. Now I have a second phone. And yeah, yeah, we can’t tell everybody my secrets, remember? Julie Fried (15:31.021) for drugs. Julie Fried (15:42.955) Is that why you bought them? For the drugs? Adrienna (15:53.678) So I know, but I love it. and it’s also for me, like if I’m on TikTok, like I have a very specific algorithm on my personal phone that I keep holy. And so I have a separate phone that it’s like for my creeping, for my TikTok creeping, for all of that. So it’s literally just an old iPhone that’s not connected to a SIM card, just the internet. So if you like really want to go deep, Julie Fried (15:53.9) This is gonna get so so nonsense so fast. I’m so sorry guys. I love her so much Julie Fried (16:06.722) Yeah. Adrienna (16:19.179) But truly, I don’t have a ton. I usually just screenshot like I’m just a big screen shotter. So I’ll screenshot and send an email to myself. Yeah. Of like this idea, because a lot of times when I’m scrolling, I’m doing it like my off time, like I’m at my desk. And so I’ll be like browsing and be like, and I’ll email it to myself because I’m like, this is a great topic for this client or. Julie Fried (16:23.649) I am too. Julie Fried (16:38.561) I think even when you’re doing the screenshotting thing, when you’re emailing to yourself, I think it’s one thing to read it and remember what people are saying. It’s another thing to really turn that into content that’s working. So how do you take something messy, like a long comment thread, and turn that into a clear content idea? Adrienna (16:50.05) Hmm. Adrienna (16:58.09) Yeah, so that’s when I actually start getting organized. So for example, let’s say I found a specific topic that I think I really want to talk about. So for example, let’s say I’ll just use a wedding version, I can do it on wedding too, but let’s just say I’m going to want to write a blog for a client on how to make a big wedding feel intimate because that is something we’re seeing again and again on big budget brides, right? Restaurant weddings are really hot. Julie Fried (17:23.085) Yeah. Adrienna (17:25.409) They want it. They have to invite 150 people. They don’t want it to feel like. Yes, and they don’t want to feel like a ballroom, right? So let’s say I’m starting with an overall idea and I’m just scrolling to find stuff. So typically what I’ll do is I’ll have just a Google Doc and I’ll just look for repeated themes and ideas, right? Like because you’ll find maybe three or four people conversations talking about it. And then in the Google Doc, I’ll just start copying and pasting things that I think are would be relevant and some ideas. That’s when I start actually. Julie Fried (17:27.521) much more about guest experience than just, yeah. Yeah. Adrienna (17:54.638) pulling out what I think is important and valuable. I will also think of the other caveat that I’ll sometimes think of depending on the topic or if it’s more of a hot take is let’s say it’s a hot take that I don’t agree with or the industry doesn’t agree with or I am a product business and I’m like, that’s not how tariffs work or something. you know, like let’s say it’s like a hot take, right? That’s when I’ll start to think of how can I say the opposite of this? How can I take this hot take and share? Julie Fried (18:14.42) No. Julie Fried (18:23.043) That’s good. Adrienna (18:24.107) my voice. So how do I think of an objection to that? Because that’s also kind of the spirit of Reddit is hot takes. So sometimes it’s like, okay, what if I don’t want to do intimate weddings? What if I want to do show stopping, bang to bang, three day, like bam, packed 500. Like what if that’s my vibe? Well, then I’m going to want to twist it. So Julie Fried (18:47.01) Yeah. Adrienna (18:49.517) That’s usually what I’ll do is I will literally just go through and first figure out what’s the direction that I want to take it. And then I’ll kind of copy and paste the comments to start figuring out, what are some repeated ideas? What are things I can agree with and what are things I can elaborate on? And then honestly, I just leave the rest because half of it doesn’t apply to me. Half of it is just people voicing nonsense. And then I just ignore that part. So that’s why it’s like, if I put it in a Google doc, that it’s like, I’m only highlighting the handful of ones that matter. Julie Fried (19:10.999) Yeah. Julie Fried (19:17.473) Is there anything on these notes that then signals to you like, okay, this would make a great blog post versus, okay, well, this is just like something to throw on Instagram or this is something to go into in my newsletter. Adrienna (19:31.328) Absolutely. So definitely something we’re thinking about is first, does the question need an actual long explanation or multiple angles? Right. So like, is it something simple like timeline example, eight hour wedding? That’s easy. Right. You can create a timeline example and an Instagram carousel and a slide versus a blog post of how to make a big wedding feel intimate is like multiple things. So if the question needs explanation, Julie Fried (19:56.544) Yeah. Adrienna (20:00.064) and I need to talk about it, it’s important, or it’s a good keyword, or trend opportunity, then it’s a blog post. Because my biggest thing with how we do marketing is your blog dictates everything else you do. So how we run as a content agent. It’s thundering, sorry, I don’t know if you heard that giant crash, that’s why I my headphones on. Julie Fried (20:20.395) I did, it was terrifying. Have you been struck by lightning? Adrienna (20:24.233) You know, I have not, thank goodness of you. Julie Fried (20:27.997) no, I didn’t mean in general. I was worried just in case, just it was happening now. In case you were doing the interview on your balcony. I was like, run inside! Run inside, tiny girl! Adrienna (20:31.981) Oh no, it’s just like… No, I didn’t mean… No, no, no, no. It’s how it goes, running. Yeah, no, just did that giant, like it went from light to dark, boom, and I was like, oh, it’s storing. Julie Fried (20:46.679) I have such an intense fear of storms. It’s so, it’s so bad. And like the other night it was thundering so bad and I was like feeding my child and I was like doing like a hard-pasted smile on my face. I’m like trying not to pass my fears of storms under her. So silly. Adrienna (20:50.805) Okay, well I’m glad you’re not here. Adrienna (21:00.299) No. My dog’s scared of storms and so I’m expecting, I already gave her calming medicine because I didn’t want her start whining in the middle. I was like, It’s just like little gummies I think that are, you know, docorate. I’ll send you some. Doggy. Julie Fried (21:08.863) send me some of that. Julie Fried (21:17.131) Alright, I wanna, we do have to talk about the other side of Reddit, which is, I mean, pure chaos. How do you avoid getting sucked into that endless scroll? Or like, do you think that there’s any sort of ethical issue? Like, do you think there’s a right or a wrong way to use people’s comments as inspiration? Adrienna (21:36.396) So this is a, let’s start with the ethics part, because this is something we talk about a lot in my business is, okay, so let’s say I’m going through and I’m taking comments that other people have written of ideas. Where is the line in which I need to credit? So one of my team members has like her master’s in editorial writing. And so citing sources, those is obviously a big deal. And while there’s no answer, because there’s no governing body of any of this, typically a lot of times we assume that if it’s just general ideas that Julie Fried (21:59.694) Yeah. Adrienna (22:06.345) are great, but not like trademarked or like very into that person. And because it’s anonymous, it’s like, how exactly do we just link it back? So typically when it comes to crediting, if we’re taking anything in quotes, which we have done, we will of course credit back and link back to it since I can’t give, I don’t know who that person technically is. Julie Fried (22:14.369) Yeah. Adrienna (22:27.053) So that’s kind of one thing with ethicalness. Now, when it comes to the endless scroll, well, the answer is you get a second phone. You set time limits. But I would say the biggest thing is to go into it initially with curiosity and see what piques your interest. Julie Fried (22:33.099) Ha ha ha ha ha! Adrienna (22:47.917) Can you hear that? Julie Fried (22:49.089) I can’t, it’s actually so soothing because I know that I’m not in the storm but I like the sound of it. my God. yeah, it’s your first Texas Spring, isn’t it? yeah, Texas Spring, it is nuts. No, no, you will. I promise. Adrienna (22:54.315) I literally can’t see outside my window. I’ve never experienced a storm like this. I am so sorry that I am interrupting you. Okay. Yes. my god, I think we’re not gonna make it. my goodness. my boyfriend was just like, did you give Ruby her medicine? Yes. sorry, we can edit all of that out. OK, where was I? Sorry, I just like it literally like am very, I might have a window two feet from my face. OK, endless squirrel. So whenever it comes to the endless squirrel, that’s a lot harder. So I usually recommend when you’re dabbling your toes into anything. Start off with a little bit of curiosity. Just see honestly what piques your interest like. Julie Fried (23:14.307) Aww, that’s so sweet. Julie Fried (23:25.687) Yeah. Julie Fried (23:39.925) Yeah. Adrienna (23:40.756) is do you want to use Reddit for hot takes? Do you want to use it for market research? Do you want to just endlessly scroll on nothing? But in order to get stuck out of the endless scroll, I usually recommend once you have an idea of what you’re using it for, honestly, just set time limits. That’s what I do. Just be like, I’m only going to spend 10 minutes. Whatever content I get, the next 10 minutes is all I’m going to get. And that’s it. And then I’m going to endlessly scroll on another platform. But I think for me personally. Julie Fried (24:06.177) Yeah, because I know myself, I could spend way too long on influencer snark. Adrienna (24:11.265) Yes, yeah, like there’s so many things I could, there’s so many subreddits that I’m on that are nothing to do with my job that I could easily. So I think for me, it’s also just really limiting. I think it’s also, it can be emotional. think sometimes if you’re reading some things that you don’t agree with or like let’s say you’re getting married and you’re in some of these subreddits, I mean, it’s hard sometimes to read certain things. And so just really giving yourself. Julie Fried (24:34.763) Yeah, take what you need and then leave. Adrienna (24:37.159) Absolutely, absolutely. Giving yourself some grace because it is unfiltered and it is raw and sometimes we just need to step away. Julie Fried (24:43.585) What would you say to somebody who feels intimidated or very overwhelmed by Reddit itself as a platform? Adrienna (24:51.637) I think it’s less overwhelming than most other. Like to me, Reddit is less overwhelming than Instagram and TikTok. Julie Fried (24:57.523) I will say maybe 10ish years ago I can remember getting on Reddit and being like, my brain doesn’t work like this. Like, this is like a boy platform, like I hate this. And then I think maybe like five years ago I got back on it and I was like, wait, I love this. And guys, I am so elderly. If I can learn it, you can learn it. Adrienna (25:10.977) Yes, it really was a boy platform. Adrienna (25:23.021) I think a lot of people are like, I don’t want another platform. But for me, again, it just doesn’t… Isn’t that what they sound like? That’s what they sound like in my head. Like, no. How dare you tell me the market? I think for me, it’s like, it’s less overwhelming because TikTok is literally designed to keep you on it. It’s addictive. Reddit, to me, it’s easier for me to be like, nah, I’m over it because it’s just like, I’m reading. It’s more brain function than scrolling where I feel like your brain doesn’t process anything you’re saying. Julie Fried (25:33.23) I don’t want another platform. Julie Fried (25:45.992) yeah, yeah, yeah. Julie Fried (25:58.144) Ugh, I love that. Adriana, this has been so eye-opening and also a little dangerous for people who aren’t on the platform yet and are wanting to get on it, because I feel like you have unlocked something for a lot of people. But before we wrap up, I want you to tell everyone where they can find you online, how they can work with you, especially when you hear about your bespoke Blueprint, since market research I know is a huge part of that package. Adrienna (26:20.062) Yeah, you can come hang out with us over at Ava and the Bee on Instagram. I am Ava, meow, A-V-A-M-E-O-W on Reddit if you want to see the weird things that I talk about on there. But we really love working with our wedding vendors and hospitality and event professionals on a bunch of different marketing things. And one of the biggest places that we combine literally all of this is a package we have called the Bee’s Book Blueprint. And essentially it’s like starting your brand with a full brand strategy, brand design, copywriting and website design. But it involves a lot of market research guys. So one of the biggest things that we do is we endlessly market research. I mean, it’s literally part of my job description, but for us, it’s like, I really, truly want to understand what your audience is saying when you’re not listening. And then how can we turn that into a cohesive brand and narrative that really captures them. and makes them go, how did you know I was going to say that? And the answer is, we already saw it get written. Julie Fried (27:16.867) Ha ha! Julie Fried (27:22.723) Alright, before we go I have a final thought. If Reddit is where people go to say what they really think, I want to figure out where some of our favorite TV characters would be hanging out, and I think I found a few of them lurking on Reddit. Michael Scott is on the leadership subreddit, getting downvoted constantly. Olivia Pope is on PR nightmares, fixing everything before it can even escalate. Blair Waldorf is on I am the main character, just confirming. Ted Lasso is on Believe, replying to every single person and being very generous with the upvotes. And Nick Miller is on Am I the Problem, not accepting a single piece of feedback. And honestly, that’s kind of the point. People are honest when they don’t feel like they’re being watched. They’re specific, they’re unfiltered, they say the thing under the thing. And if you build a system that listens to that without over-complicating it, without over polishing it, you don’t have to guess what your audience needs. Cause they’ve already told you. You just have to be willing to go looking for it. If this episode changed the way you think about content or made you want to immediately open Reddit for work, send it to a friend who’s currently stuck staring at a blank caption. And if you’re not already subscribed to the show, this is your sign. New episodes drop every Thursday and they’re always designed to make your life and business run just a little bit smoother. See you next week.