If your brand colors (or messaging) don’t spark joy, it’s time for a reboot. This week on System for Everything, I’m joined by Dakota Hersey, founder of More Than Creative. After growing a successful photography business, she’s back to her first love—helping small business owners market and sell their talents authentically. Dakota doesn’t just design […]

What if your most honest, messy self is your greatest writing superpower? In this episode, I sit down with Jamie Varon, bestselling author, essayist, and creative force, to crack open what it really takes to write the book that only you can write. Jamie has built a body of work that’s at once personal and […]

If you’re hustling so hard that your soul has taken a backseat, you’re going to want to hear this. Today I’m talking with Juliana Tomlinson, a wedding photographer, speaker, and business coach, who had one of the most successful years of her life professionally, yet the hardest emotionally. She booked her dream weddings, launched big […]

Ever wondered why you dread building your email list? What if I told you it’s not about spam—it’s about showing up with heart, humor, and strategy? In this episode, I chat with Dawn Richardson—the product education manager at Flodesk, former software engineer, wedding photographer, and all‑around tech‑meets‑creative powerhouse. She shares how she helps entrepreneurs build […]

Some episodes entertain. This one will change you. Dr. Gregory Fried’s story is not just about surviving 9/11—it’s about everything that came after. As the Executive Chief Surgeon for the NYPD, he wasn’t just a witness; he was a first responder standing at the very edge of collapse. What he saw, what he carried, and […]