The System for Staying Offline While Running an Online Business with Sarah Erickson

What if the key to growing your business was actually less time online? That’s exactly what we’re diving into with today’s guest, Sarah Erickson, the intentional brand designer behind Sarah Ann Design. Sarah helps creatives build unforgettable brands without living on Instagram.

We chat about the systems she uses to stay mostly offline while still booking dream clients, her Pinterest-first strategy that works 24/7, and the magic of personalized client experiences. If you’ve ever felt like visibility equals value, this episode is your loving but firm wake-up call.

Apple Podcast | Spotify

 

The Instagram Exit: Why Less Visibility Doesn’t Mean Less Value

Sarah left Instagram not out of burnout, but from a place of clarity. After tracking her time and realizing how much energy the platform drained—mentally and emotionally—she made the bold decision to quit. The return? More mental space, more playtime with her daughter, and yes, more clients.

Instead of chasing daily content creation, Sarah doubled down on strategies that were evergreen—designed to build traction over time and support her values, not sabotage her attention span.

This wasn’t about opting out of visibility entirely, but instead, it was about redefining it. Sarah’s systems keep her work visible while allowing her to stay present and offline.

Building a Marketing Ecosystem That Works Without You

If you’re stepping back from social media, you still need a way to stay discoverable. That’s where a thoughtful marketing ecosystem comes in. Instead of chasing trends, it’s about building long-term visibility through platforms and content that work on your behalf, even when you’re not posting. Sarah’s system is proof that when you focus on strategy over hustle, your marketing can actually give you time back.

Pinterest: The Evergreen Platform Creatives Overlook

Sarah’s biggest lead generator? Pinterest. She uses it strategically, linking visually engaging pins to high-quality blog posts. And the best part? She only spends 2–3 days per year creating that content.

Pinterest allows her to:

• Create once and get seen for years
• Drive consistent traffic to her website
• Showcase her portfolio, offers, and content without daily engagement

If you’re currently pouring hours into Instagram only for your content to disappear in 24 hours, it may be time to reconsider your strategy.

Blogging with Purpose

At the heart of Sarah’s Pinterest strategy is a powerful blog. She’s intentionally crafted each post to speak directly to her audience, answer common questions, and showcase her expertise. She doesn’t need to reinvent the wheel—she just repurposes pins back to this core content.

This approach makes her content timeless, searchable, and always ready to work for her.

Behind-the-Scenes Systems for Client Success

You might assume that staying offline means less connection, but Sarah’s business runs on high-touch, high-quality experiences. Her client journey is carefully designed using:

• Asana for project management
• Automated onboarding templates
• Strategic check-ins and client gifts
• Referral-friendly wrap-ups that encourage happy clients to share

Every touchpoint is streamlined. This means Sarah doesn’t spend her energy rewriting the same emails or chasing down files. Instead, she uses saved time to surprise and delight clients—leading to more organic testimonials and referrals.

Rewriting the Visibility Rulebook

For creative entrepreneurs, it’s easy to confuse visibility with value. We’ve been told that if we’re not posting, we’re falling behind.

Sarah’s results say otherwise.

Her business thrives because she’s consistent, not constantly visible. Her audience trusts her expertise, her systems support her clients, and her marketing works even when she’s offline playing in the yard with her daughter.

Want to Ditch the Scroll and Build Systems That Sell?

Sarah’s course, Pinning with Purpose, walks you through how to build your own evergreen Pinterest strategy—even if you’re still on Instagram. It’s designed for creatives who want to reclaim their time and still book dream clients.

Find It Quickly

Connect with Sarah

• sarahanndesign.co
• Pinning with Purpose
• Pinterest
• shop.sarahanndesign.co
• Download 10 Free Pinterest Graphics Here

Connect with Julie

• Use Julie’s Affiliate Code for 50% Off Your First Year of Flodesk
• Sign Up for Julie’s Newsletter

 

Review the Transcript

Julie: Welcome back to the System for Everything podcast. Today’s system tip. If your screen time report gives you heart palpitations, simply turn off those notifications out of sight outta shame. Today’s guest is Sarah Erickson. She creates intentional brand designs for creative entrepreneurs. As the lead designer and creative director behind Sarah and Design, she helps her clients elevate their businesses with powerful and refined brand.

Polished designs supported by thoughtful strategy. Sarah is passionate about equipping creatives to appeal to their ideal clients, elevate their services, and build lasting legacies for their brands At home, she spends her time chasing after a toddler visiting nearby wine country with her husband and walking in the nearby mountains looking through.

To find new birds to add to her like list If you are on my email list, which if you aren’t, what are you even doing? Get on there guys. Dallas girl friday.com. Get a little popup. But if you have seen my emails lately, they’re so much more beautiful because Sarah designed some templates for me and maybe by the end of this episode we can convince her to put her templates out into the world because they are amazing and you would make they girl.

Sarah: I think there’s a good chance that could happen. I am always a fan of making Bank one and two. It was so much fun working on your templates, Julie. You really already brought such a great personality to it. It made it really enjoyable to just personalize a few of those things for you, and I’m just so glad we could collaborate on it.

So.

Julie: It was insane because I, like, I had this idea and I was just like, I just need to pay someone to take this off my plate. And Le said, Le Amia from Creative Educator Conference said, you know, like, maybe, uh, I was like, because I love her so much and you did hers. And I was like, oh, you know what? I’ll just ask.

Maybe she’ll do it. And you did it. I mean, I paid her. Of course, guys, you, you pay the experts. She was like, okay, well turn around time, like a couple weeks and blah, blah. And I was just like, oh, da da. Next day I got an email and she was like, oh, this is so fun to work on. And I was like, what? Are you kidding me?

Like are I got a little excited?

Sarah: It was a fun project and again, you brought such a great personality to it that really made it enjoyable to work on. So I you outsourcing those things saves. A lot of time. Those are the little things that you think it won’t take me this long to do, and then you spend forever just kind of playing with the designs and then in the end, you’re not even, I would, it

Julie: would take me so long to sit and do my newsletters and flow desk because I would just sit there and be like, well, you know, I have my beautiful branding courtesy of like Amanda Care Love Designs.

And I’m like, what is going on that I can’t just sit here and be like, okay, well this font and this color. Like my brain just doesn’t work like that.

Sarah: I think for everybody’s listening, I’m pretty sure that Julie’s inquiry email to me actually just said, Hey, can you help me make these not ago?

Julie: Oh, you know what?

That does sound like how I would write an email. So yeah, that does sound right. Yes, I

Sarah: special in helping you make things that are not ago.

Julie: I’m gonna give you a, I’m gonna write you a testimonial that says she makes things that are not a go. That’s what I do best. Alright, everyone, we’re gonna start today’s episode with Assistive Reboot.

A quick reset to start our episode with some humor and humanity that we’ve already had. A little bit of nonsense. All right, Sarah, what is your go-to system for getting out of a bad mood?

Sarah: Oh, getting out of a bad mood. Definitely getting outside, like, gotta get out for some sunshine. Uh, I feel like even on some of those, like toughest postpartum days, my husband would say, can you just stand on the porch?

Like even if you can’t make it to the end of the walkway, oh, if you can just. Stand on the porch for a minute. Soak up that vitamin D. Yeah, just getting outside. I think that shift in environment is huge, and if you can get a little movement along with it, that’s great, but sometimes really all we have the capacity for is just to stand outside and soak up some sunlight.

So that’s,

Julie: that’s my tip. Yep. Go outside, be a plant. Mm-hmm. What is a system for something you completely made up but you swear by?

Sarah: Ooh, okay. That’s a good question. Um. Let’s see. Okay, this is not made up by me, but I follow it on my husband’s advice. Um, he’s into some kind of productivity gurus, and I’m pretty sure it comes from Cal Newport to, at the end of the day, sort of have a ritual where you actually say out loud that you are shutting everything down for work.

And so I think Cal Newport actually says something like, super computer nerdy, like system shut down,

Julie: complete. Okay. Well that’s amazing ’cause that’s how I end these episodes, so I’m Exactly, I’m already obsessed with them. I gotta look him up.

Sarah: Yes. And I feel like saying it out loud that you are wrapping up, it’s completed really helps just kind of like shut, it’s good.

It helps

Julie: like trick your brain like saying like, okay, this is done. Bye. Yes. All right. What is a job that you would be terrible at?

Sarah: Oh my gosh. First thing that came to mind. Uh, professional opera singer.

Julie: I am, I’m not gonna lie to you. I have sang a before and I honestly took everything in me right now. Not to just like try to bust out a note, but a. Not warmed up, be I, I don’t wanna fall flat on my face on the podcast and see my baby is sleeping.

Sarah: Uh, same here. My baby is also sleeping, so we’ll save that from your ears for now.

But yeah, I have no singing talent, musical talent whatsoever, no rhythm and opera just seems above and beyond the hardest. Possible thing that I could never, ever achieve

Julie: so hard. All right, everyone, you have met the personality. Now meet the powerhouse. Here is my conversation with Sarah on this system for staying offline while running an online business.

Okay? I wanna start kind of at the beginning because most of us, like say we wanna be perpetually online less, and then we find ourselves. Deep into like a morning routine of watching reels and people’s stories. So I wanna know, what is your version of running an online business while staying mostly offline actually look like?

Sarah: Yeah. Yeah, so I will give the caveat that of course, like anybody else, there are seasons of my life where I do get a little sucked back in, and that’s normal. It happens, but for the most part, I’m not using Instagram for business. So that’s huge. That really helps me kind of stay offline. I. Um, I think really for me it’s just about the trade-offs that you’re getting.

So I think about all the hours I was spending, making content. I mean, for some of you guys out there, you are so fast at it and you’re incredible, but for me, making one reel was like an entire workday. So I just, I would

Julie: say, cannot handle

Sarah: it. I

Julie: honestly don’t even know the literal concept of like how to post a, like, I wouldn’t even know.

No, I’m 87. Absolutely not. I think I’m

Sarah: right there with you, maybe 88. Uh, yeah, so I feel like once Instagram switched to video, that definitely made me wanna be on it even less, uh, and kind of scale back. But as soon as I started really tracking my time and tallying up how much lost time went to social media, you know, it’s not just the time that you log on to post, it’s also all the time that, you know, you’re just going about your day, but thinking about, oh yeah, I need to come up with that reel.

I need to post that content. You know, it just adds up to be so much time. And I was like, look, there’s so many other things that matter to me in my life more than this app. You know, this app that is making money off me and using me as a product too, which doesn’t feel great. Um, you know, so I think I just started to think about what are some other ways that I could connect with ideal clients that’s not going to take so much of my time and energy.

And again, looking at what am I trading that time and energy for? I quit Instagram before. Before I had my daughter, but of course now having a little one in the picture, it’s also like, oh my gosh, I don’t wanna miss out on a single second of life with her. So, um, you know, that, that when I think about that trade off, it’s really simple to say, would I rather have that extra 10 or 20 minutes or an hour, you know, playing with her in the yard and watching her grow versus spending it scrolling on Instagram.

So yeah, that’s, that’s kind of what sparked it for me and what continues to keep me passionate about not logging on.

Julie: Honestly, so refreshing to hear someone say that you don’t have to show up daily to still have this thriving business. So I wanna talk about the real magic kind of behind the scenes, because being offline doesn’t mean being, you know, disorganized or not having a strategy.

In fact, I would think it would take even more intentional systems. So I wanna hear how you make this work, kind of practically speaking. So what systems help you stay organized? While maintaining those boundaries.

Sarah: Yeah, definitely. So I think this was kind of, another part of the switch was really when I started to look at the time that it took me, uh, to create content for Instagram or doing Engage on Instagram.

You know, there wasn’t really the payoff that I needed to see for it to be worthwhile compared to other systems that were out there. So on Instagram, again, at least for me personally, I was spending way too much time creating content, engaging, thinking about it, even when I wasn’t actually on the app versus other platforms where I was like, Hey, I’m actually getting a huge return on this for very little time investment.

And that’s exactly the sweet spot for me. So for my business, the strategy has definitely been based on referrals and Pinterest. Those are the two. Biggest lead generators for my business since I’ve not been on Instagram, and they take way less time. Um, usually for Pinterest, I am only committing probably two to three days a year.

Like I’ll commit a full workday, but it’s, it’s only twice a year, so, yeah. It saves time a lot, and you just kind of set it and forget it. I don’t have to really think about it. It’s just auto posting for me throughout the year. And the great thing about Pinterest is that those pins can pick up traction over time.

So with Instagram, again, you post, you try to get that traction, and then everything kind of disappears and so on. Pinterest, those things that you’re posting actually have potential to pick things up, you know, six months from now, a year from now, two years from now. So you’re really building more of an evergreen strategy compared to Instagram.

Julie: I’m

Sarah: gonna need to get on

Julie: Pinterest, aren’t I? I, I reckon I was on Pinterest when I was in the wedding world. I’m not on it now, but if like that kind of strategy could help, like sell more death folders, like organically, that’d be really amazing. All right. How do you handle client communication and onboarding without being.

On all the time.

Sarah: Yeah, yeah, definitely a lot of systems in place there. Um, I’ve been doing brand design for a while now, so I’ve tried a few different systems and found some that work and some that don’t. Most of the time we’re using Asana so that we can kind of have all of our templates set and ready to go so that each of our clients gets to be, uh, a guest in Asana.

And that way we already have all of the templates for each step of the process lined up. We just sort of. Tag the client as soon as that next step becomes available to them. And of course we can always customize and comment back and forth, but that way the structure is already built in. You know, I’m, I’m not having to type every new email by myself.

Every client is getting the same set of emails through a, so yeah, I think over time I, I’ve kind of figured out what works well for me and my process and the types of questions that clients have asked so that then we can build those into the systems that are already in place. That way, you know, we’re not having to answer the same questions over and over again.

I

Julie: think your next answer for this question is gonna be Pinterest, but just in case we missed something. What does your marketing ecosystem look like without constantly being on social media?

Sarah: Yeah, you’re exactly spot on. Pinterest is huge. I’ll elaborate on that a little bit though. As far as an ecosystem goes, you know, there are a lot of ways that Pinterest can be successful, but for me it’s often tied back to my blog.

So that’s an area that I’ve invested a lot of time in over the years. And even though I’m not typically creating new content right now, I. Still, uh, new content for the blog. I can still create new PIN graphics that are linking back to old content on the blog. Oh my God, that’s genius. Put. I’ve put a lot of thought into the content that is on the blog already so that I’m not having to reinvent the wheel.

Every time that I’m going to create content, I’m just creating new pins that are linking back to really, really strong core content that’s already on the blog. So that’s something that anybody listening could definitely get started on wherever your core content is. That could be on a blog, it could be a podcast like this one where you’ve invested a lot of time in really creating fantastic content for, for the people in your audience.

You know, you want it to be your very strongest content if you’re gonna keep linking back to it over and over again. So, yeah, I’ve invested a lot of time in the blog. I would say that’s kind of tied into email opt-ins, so that’s another part of the ecosystem for sure. Having those free downloads and kind of getting people on my email list is a really great way to serve them in a place where.

We can have a more dedicated conversation. As you probably know, as you’ve been working on your newsletter, um, you know, when you’re talking to someone, inbox to inbox, it’s a lot different from trying to stand out among all the other people on Instagram. So I love when people join my email list and I really encourage for it to be a true conversation.

I love when people reply. I love to get to know people. It almost kind of feels like you’re pen pals of a type. So I, I really love, oh, I love that. It

Julie: feels a lot more relational to me. I like that. Okay. So clearly the, the secret isn’t less structure. It’s just the right structure. I agree, but I would imagine it also takes a very strong mindset to not get sucked.

Back into the scroll. And I do wanna say like, my screen time is high, y’all, I am a scroller. There are influencers I hate follow, like I’m a mess on Instagram, but, so we’re coming from two sides of the spectrum here and we are not shaming anyone. I wanna be very clear about that. Whether you wanna stay on Instagram or you wanna get off, you’re welcome here.

But I wanna talk about side of things, swimming equate. Visibility to value, especially in creative entrepreneurship. So what’s something you think you’d say to entrepreneurs who fear that they will become irrelevant if they step away from that online visibility?

Sarah: Yeah, I think that’s definitely a fear, especially because Instagram is where so many people are hanging out.

Mm-hmm. But a lot of times, I think once we are on Instagram, you kind of walk away and you haven’t actually connected with anyone. You sort of have this. Pseudo connection, this pseudo social connection. Um, but you haven’t actually often developed relationships any further. Some people do. Again, I, I think the way that we all use the app is very different.

Some people really thrive on that and do form true deep relationships. That was not me. I felt like a little. Double tap or a heart comment. Little DM was not really facilitating the deeper level of connection that I was looking for. And so for me, that has really sparked a lot of the desire to stay off the app.

One of my favorite things about being a. Off the app, even though there’s in some ways lower visibility on social media, when I am showing up at in-person events, uh, I love when people find me and connect with me and they’re like, what up to, I don’t know, because.

You know, it’s such a rich conversation to actually give people an update on what’s been going on for me versus I feel like a lot of times at in-person events, you know, you get together and you’re networking, and the conversation also goes like, oh, hey, I saw that you did blank. I saw that on Instagram.

And you’re like, yep. Mm-hmm. I did. And so things kind of fall short. And so for me, I think that, you know, there’s kind of a deeper level of connection and visibility, even if it’s not so public. Um, I think it’s deeper level that people do really start those deeper conversations. Um, again, when people reach out via email, they’re really willing to do a deep dive and chat a little bit more and have a conversation.

And so I was kind of pleasantly surprised by that opposite effect. I was like, are people just gonna completely forget about me? But instead, heck no. When I do, when I do foster those in-person connections, it feels a lot richer. Um, you know, and I’ve just also been really honored by all of the referrals.

Again, I said that from the beginning that referrals are a big part of that marketing network. And, you know, I just, it’s really flattering and such an honor that my friends in past clients, um, have really kept my name alive in the industry for me. And that what’s that always

Julie: means a lot. What’s kind of something you do to help?

Foster those referrals? I mean, are you doing, like, let’s say like your project is over, are you doing like follow ups, asking them to leave testimonials, asking them to speak about you? Or is just, has it kind of just been organic?

Sarah: Yeah, the testimonials are almost always organic, which means so much to me.

Um, that’s always a great way to be able to share how the process worked and to kind of inform my future clients what they can expect from working with me. Um, I do really try to. Share some moments that will leave my clients with kind of a happy end experience to the project. So we do put a lot into our client gifts.

That’s something that I’m pretty willing to spend a lot of money on and customization on, um, just so that they get this really wow factor moment at the end of our time working together. And that’s also something that even though I’m not on social media, I am mindful that they will likely be sharing that as they do an unboxing of the gift.

So that’s kind of a way to be on social media without. Me having to be on social media. So the more that I can leverage other people posting about me without actually having to do it is great. Um, so I’ll always take that. So yeah, at the end of the day, I think it’s just providing a high level of service and really giving my best effort to every project in the hopes that, um, clients are really pleased and we’ll talk about me in the future.

Julie: Do you have any tips for anyone who really wants to start reclaiming their attention and time and creativity and really ease their way off Instagram? Yeah.

Sarah: Oh, I don’t even know about EA golf. I’m a cold Turkey head. Okay. Okay. Get it off your phone. Uh, no, really, I, I do think, you know, these apps are designed to be addictive.

Like, I think that’s part of it that we often forget, you know, it kind of seems fun and entertaining, but we have to remember that part of the process. For these app designers is to keep us on there as long as possible. So it is hard, like, I’m not saying it’s easy to just walk away from Instagram, you know, they’re designed to capture our attention and to keep us on the app.

Like it’s not easy to just, you know, delete it and walk away. Um, but that being said, I think sometimes you do kind of have to draw a hard line if it’s a change that you wanna make, because it’s not gonna be that easy to just reduce the time you spend on it. At least for me, having those really firm boundaries, even just saying, I’m only gonna use Instagram on my desktop computer.

That’s a huge change compared to having it on your phone all the time. So I think if you can set those hard boundaries and remove it from your phone, that’s, that’s a really great start. You can even say, Hey, I’m just gonna do it for a day and see how I feel. But I do think removing access is kind of the key because it’s just so easy to be like, oh, I’ll just hop on there real quick.

Or, you know, somebody sends you a link to a post and you don’t even realize it and you’re already, you’re already in the app. So, no, that makes total sense. Yeah. Even if it’s just for a day, whatever time limit feels good for you, you can try deleting it for a week. Um, you know, just see how that feels. And I think part of that is noticing what comes up in you after you delete it.

You know, are you spending the day kind of always thinking about Instagram? Do you feel always drawn to it? Do you wish you were on it? Is that feeling positive for you? Is it feeling negative? I think that’s where you start to realize like, okay, what is my relationship to this social media? Is it something that feels good and healthy for me, or is it something that I’m not really loving this.

In myself, which was definitely the case for me.

Julie: Oh man. Yeah, I definitely, I’ve tried that thing before where, uh, you download the app that like blocks things for you and like, it just, all it does is pop up a notification that’s been like, you’ve been on Instagram for an hour and you’re like, cool. Well, I’m not gonna get up now.

I’ve already invested this much. Yeah. I mean, if you want, which, what’s three more hours.

Sarah: Yeah. Well, on that note, I do, I really like to think about. I think a lot of people think, oh, I wanna get off Instagram. And kind of back to what I was talking about earlier, it helps so much to think, well, what am I trading it in for?

You know, it it, yes, it’s not fun when someone tells you, oh, you can’t get on and out, or you can’t do this. But if you start thinking, what am I trading it in for? What are my values? What matters to me? You know, then you can be a little bit more intentional about, hey, like I’m noticing that I feel that pull to pull up that app.

Like I really just kind of wanna scroll around. Instead, I’m gonna make a choice. To treat myself to a cup of tea or to dive into a good book, or to get that extra hug with my husband, or whatever your values are that matter to you, you’re making an intentional choice. Again, it’s like you kind of feel there’s like a physical pull to like open the app, you know?

Oh yeah. Like you, you feel that within you, and I think every time that you notice that coming up. Is when you can say, Hey look, I’m gonna make an intentional choice here to do one of the things that I want freedom for. I want freedom for more time with my daughter. I want freedom for more mental clarity.

You know, think about those things that really matter to you and the trade off you wanna make.

Julie: I love that. Thank you so much for this conversation, Sarah. I want you to tell everyone where they can find you online. Tell us about your latest courses and offerings. Take this time to promote and brag, you know, how can people work with you for branding services?

I definitely want you to promote your, your course, your pinning with purpose course, which I wanna learn more about. And I think that probably in the next five minutes here, I’m gonna go buy it. And then Sarah is also. So generous and is offering our wonderful listeners 10 free Pinterest social media graphics.

Um, we’re gonna link those in the show notes. Um, and then when the episode comes out, obviously, which, how would you be listening to it if it has not already come out, duh, Julie, then put it on Instagram as well, because I will be remaining over there.

Sarah: Yes. I’m just saying those Pinterest graphics do also work on Instagram.

They’re the same carousel size. Perfect. So I won’t call, decide to use them on Instagram, but of course I would love to show you how to use them on Pinterest. Um, my course is available now Pinning with Perfect. And it just kind of walks through all the things that we’ve talked about today on how to develop that.

Ecosystem around Pinterest strategy, how you can really shift towards focusing on Pinterest and getting that evergreen strategy versus something that feels so fleeting on Instagram. Um, and of course that’s, that’s up to our listeners. You may wanna use Pinterest in tandem with Instagram. Amazing. Go for it.

You may be sick of Instagram. I’m ready to quit also. So Amazing. I’d love to have it. So wherever you are in your relationship to social media, I do think Pinterest can do so much to support people in our creative industry. So I would love to have you inside the course. Um, I think there’s a lot of great opportunity for people to, again, have that evergreen strategy where they’re not having to invest so much time and energy in social media.

So, um, you can find that on my website, which I’m sure Julie will link in those show notes for us. Absolutely. You won’t find me on Instagram, so I would love if you went to my website and you can either email me directly or sign up for my email list. And those are great ways to start a conversation.

Again, I love when you email me, tell me who you are, what you’re working on. Don’t be afraid to introduce yourself because I am always happy to have those conversations, uh, that just go beyond a double tap or a comment.

Julie: I love that. All right, everyone. Today we’re headed into the system. Shut down, and we’re gonna end it with a little nonsense.

It’s time for a fast five, and today’s theme is Romanticizing the Boring. Because sometimes the most mundane moments are the ones that make us feel weirdly grounded, wildly competent, and just calm. Number one, wiping down the counters with a Clorox sativa, coconut and waterlily disinfecting wipe. This is unfortunately not sponsored by Clorox, but clo, if you’d like to call me.

Two, filling up your cup and pretending hydration is a full blown wellness ritual. It technically is, but bonus points a dramatically while staring at a window like you’re in a French film. Number three, folding laundry straight from the dryer while it’s warm, cozy, capable, domestic goddess. Number four, putting on a podcast while loading the dishwasher.

It turns any chore into a tiny ritual. And hey. If it’s this podcast even better. And finally, number five, lighting a candle before doing absolutely anything. Emails, candle taxes, candle, having a little cry in your office chair. You guess it Candle. That’s it for today’s system shutdown because life isn’t just about big launches and inbox zero sometimes it’s about clean counters and the quiet joy of something that smells like Christmas.

Thanks so much for tuning into the system for everything. If you loved the episode, don’t forget to subscribe. Leave a review and come find me on Instagram at Dallas, go Friday. That is if you aren’t already off. Building your own unplugged empire. See you next time.