What if your biggest flaw was actually your best feature? It’s a question Molly McCauley had to ask herself—not just once, but repeatedly—on her journey as a neurodivergent entrepreneur.
Molly spent years navigating a system that never quite fit. Once she was diagnosed with ADHD and anxiety as an adult, she realized it’s time to flip the script. Now she’s helping others do the same.
Growing Up Misunderstood
Molly always knew she learned differently. She struggled to retain information, found reading nearly impossible, and watched her high-achieving peers breeze through assignments while she quietly panicked. Growing up in a small town, the accommodations she likely needed didn’t really exist. Any diagnosis came with stigma and separation, so instead, she masked. She pushed through her challenges and adapted.
It wasn’t until two decades later—after years in the wedding and photography industry—that Molly received a formal diagnosis: ADHD. Instead of shame, she felt relief. Finally, there was a reason. And more importantly, a new way forward.
The Creative Edge of ADHD
The diagnosis didn’t just explain her struggles—it explained her genius. Her visual instinct, intuition, and ability to do what made her different. Molly can see a brand’s story in a single scroll, edit a portfolio with laser precision, design spaces that feel expensive and irresistible. Her brain might be loud, but it was never lazy.
This is what she now calls her “flawed to fierce” mindset. It’s the backbone of both her creative business and her educational platform.
Ditching the Productivity Playbook
Let’s be real: traditional productivity culture doesn’t work for everyone. For Molly, rigid planners and 12-week timelines are a quick path to burnout. Her alternative? Build a business based on how you actually function.
Her systems aren’t really systems at all—more like intentional habits:
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She works on what’s fun first.
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She builds in variety to avoid burnout.
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She outsources tasks that drain her focus.
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She communicates with her assistant in bite-sized, visually digestible ways (no long emails, please).
Most importantly, she stopped feeling guilty about needing more sleep, more movement, and more mental white space than others.
From Shame to Strategy
Now, Molly teaches others to reframe what they’ve been told are flaws—lack of focus, blunt communication, inconsistency—as strategic assets. Her workshops aren’t just about pretty photos; they’re about building confidence, alignment, and irresistible brand energy.
And she’s not afraid to talk about the hard stuff. Her vulnerability, whether on Instagram or from a conference stage, isn’t just brave but it’s also disarming. When someone shares the thing you’ve been hiding? That’s when the real transformation begins.
One Shift to Make This Week
If you’re just starting to own your neurodivergence or creative quirks, Molly recommends this: start talking about it. Even if it’s just to yourself. Write it down. Voice note it. Stick a Post-it on your screen that says, “I’m a lot and that’s okay.”
The things we’ve been told to downplay? They might be the very things that make us magnetic.
Connect with Molly:
Wedding Website: mollymccauley.com
Wedding Instagram: instagram.com/mollymccauley_photo
Make Pretty Workshop Website: makeprettyworkshop.com
Make Pretty Workshop Instagram: instagram.com/makeprettyworkshop
Review the Transcript:
Julie: Welcome back to the System for Everything podcast. Today’s system tip. If you forget what you were doing, mid task, just start three new projects. One of them was probably important. Today’s guest is Molly McCauley, the Creative force behind Make Pretty the Luxury Photography workshops and overhaul an intensive design to transform photographers portfolios and online presence.
Through strategic brand alignment, meticulous curation, and customized website implementation. With a background rooted in both design, editorials and fashion, Molly helps photographers build portfolios that attract dream clients. No compromise. No apologies. Over the past 17 years in the weddings industry, her work has graced the pages of top tier publications, including American Vogue and Martha Stewart.
Weddings and her workshops are known for their detailed styling fashion, forward shoots, and a no fluff approach to business mentorship. Molly is the go-to for building a brand that feels rich, irresistible, and unstoppable. Welcome, Molly. I’m so glad you’re here today.
Molly: Thank you for having me. Gosh, I haven’t heard someone read that in a while, and every time, every time I hear it, I’m just kinda like, yeah, that is me.
Julie: Heck yeah. Never ever be afraid to toot your own horn. Big proponent of that. Guys, I met Molly at this year’s Creative Educator Conference, um, which is hosted by Lely Amma, who was a guest on the show. And Molly did Layli offers something very cool ’cause it’s a conference for speakers, um, and educators.
And she offers a ticket upgrade that you can do, uh, called the Lightning Talk. So you get to have on the second day, a five minute talk. About, I mean, whatever you want. It has to be approved by Lely, of course, but you give a talk and you get to present and practice speeching and get that B roll and the professional photos, and also get feedback from the kind of top tier speakers that are there.
Molly’s talk was so good. I had not met her at this point. I think I just like walked up to her and assaulted her with my friendship and I was just like, oh my God, that it was welcome. I love that. Thank you. I was like, make that a signature talk. You’re amazing. Obsessed. And I immediately, like at that time I was kind of percolating the podcast.
Then I wrote her name down and was like, I have gotta have this girl on. So. I emailed her and cold pitched her and was like, please come on and talk about this. But before we get into it, we are gonna do the system reboot. A quick little reset to start our episode with some humor and humanity. Molly, if you could give a TED talk about anything that has nothing to do with your work, what would it be about?
What are you an expert in?
Molly: I’m a texture eater. Okay. What foods will, uh, immediately repulse texture eaters if you’re hosting a dinner party? Um,
Julie: okay. I love that. And I have a legitimate fear of peaches. Like I have my whole life. I love peaches, which is really the detriment. But that f ugh, I have the HA jeans.
Just thinking about that fuzzy skin. I also can’t wear velvet. It’s the same thing. Yeah.
Molly: That’s so funny. Yeah, I am a texture eater and it really makes people angry. It makes my family angry at the holidays. ’cause some of their favorite foods, like on our Christmas Eve, we always do this like smattering of like bites, right?
Yeah. And you just pick your plate, whatever you want. Every year my family gets shrimp and it’s like this, like raw shrimp just sitting in a thing and it’s like something should not be slimy and crunchy at the same time. That’s fair. Like I personally like shrimp, but that is fair. I just can’t. I just can’t.
So that’s what my Ted, I’m very passionate about this subject. So my TED talk, uh, would definitely be long form. Texture eating.
Julie: Okay. I love it. You, okay, so you have what I believe is impeccable style. I think that you are just, this is gonna sound so like I’m a dad in the nineties, but what a sharp dresser you are.
That’s
Molly: the kindest thing you would ever say. And the most, like if you, if anyone knows me, it’s the biggest compliment you can give me. Oh my
Julie: gosh. Okay. So I have to know I’m here for it. What fictional character are you swapping closets with?
Molly: The first person that comes to mind, and I don’t even know her character name is Blake Lily’s character in a simple favor.
She’s lots of tailored, lots of tailored men’s wear, like very structured, very put together, but sophisticated and sexy and edgy without being like, you’re giving people a reason to look at you and talk about you, but without like having your tits out, you know? I love it. Okay,
Julie: and
Molly: finally, what
Julie: is a trend you hated until you tried
Molly: it?
Barrel jeans, barrel pants. Okay. But now you put them on and you like them. I am fortunate to have long legs and I think they don’t serve everyone well. Um, oh yeah. I would look real stuy. I tried to get my mom once, once I realized I liked them, I was like, mom, try these pants on. And she’s like six inches shorter than me.
Yeah. It was an immediate no. Well, I take that back, maybe not full barrel. I like a curve pant. Maybe not the full wide leg. ’cause I like grew up in the time of like hammer pants. So that’s like sort of triggering. But um, yeah, I. Yeah. Barrel jeans. Okay.
Julie: Alright everyone, you have met the personality. Now meet the powerhouse.
Here is my conversation with Molly on the system for reframing your flaws as superpowers. Okay, so I wanna start at the beginning, like, you know, your little. Origin story, I guess like this kind of mindset shift doesn’t really happen overnight. I mean, what led you to start questioning the labels that people had put on you or that you put on yourself?
Molly: Yeah, absolutely, and I think I labels. When they’re applied by somebody else, feel very different than when they’re self applied. And I think growing up I always knew that there was something different. There was something off. I didn’t learn the same way that a lot of my friends did. I had very smart friends, which sort of was amazing because they helped me in a lot of ways, but also was just, I was never living up to that, um, performance.
It was really difficult, so I just, it’s been a forever struggle really. And it wasn’t until I was getting into high school and college where we were like, oh, we like think there’s actually like a comprehension issue or there’s something going on that’s bigger than just like not being able to pay attention or not being able to focus or not being able to retain any information from a book or whatever.
Like reading is very difficult for me. It wasn’t until that point that we were like, oh yeah, something’s the ticker. The ticker isn’t, isn’t on track. I was so self-conscious at that point of being labeled because again, I’m old and I was in an era of if you had anything wrong, you were immediately put into special ed.
Like there was no, I’m from a small rural town. There was no separation, there was nothing. So for me, triggering any sort of difference that was in a specialty area. I was like, Hmm, no thanks. Nope. See ya. And I just kind of carried that through college and I was very negligent about finding out more about it.
Granted, over the years, gosh, it’s been 20 years since I’ve been in college, there’s been so much development that same has age. Are we the same age? Yeah. I mean, I’m 40. I’m turning 40 next year. Yeah. Yeah. You’re in it, girl. We’re in it. Um, yeah, so I think that it’s just, I am so happy that there have been so many advances in this space.
However, I did not benefit from a lot of them. I’m now learning about it all and I’m now benefiting from modern day medicine and me medication and different coping mechanisms and tactics and and that kinda stuff. But really like I was just toughen it out for forever. I partially think that for my grit and my perseverance and my ability to.
Try new things without being afraid to fail, and just having the wherewithal and the gusto to stick certain things out, um, rely on my gut. All these things that I think were very much formed out of necessity and survival as a child and as like going through academics and through college that then transferred into career and jobs and passions and all of those things.
I think the earlier definitely informed the LA the later.
Julie: Was there a specific moment when you realized, okay, this is not a flaw. Maybe it’s my edge.
Molly: I would say I’m only, I was diagnosed with A DHD and anxiety and depression just maybe two and a half years ago. So I can’t tell you how freeing that was when that came back and I wasn’t afraid to talk about it.
I actually like wore it like a badge of honor, like, and continue to, because I was like, there’s a reason. Like there is a reason I am the way that I am. And I would say that I think. At that moment, I realized it was a superpower and it was a strength that I could identify. Served me in years past. It’s not just, I found this out.
Or I was diagnosed in February of whatever. And then from there on out moving forward, realize this, it’s, it’s now that I was able to identify how those personality traits and those strengths have served me in the past, and now I’m able to harness them and. Understand and use them to my advantage. So the last two years I think have been very powerful, especially in my education business and in my design.
Uh, when I do aesthetic, uh, intensivess for folks with visual branding and design, I think that has become very, very impactful for me. Just in my relationships, like how it’s changed my relationships with my family, they’ve become more patient with me because I am not interrupting the conversation because I’m rude, I’m interrupting because I wanna stay present and I want to stay in this conversation with you.
So it’s been an evolution of, you know, flaw to, um, to superpower, but. That diagnosis was what changed the game for me and what flipped the switch in terms of identifying how it’s worked for me in the past and how I can harness it moving forward.
Julie: Okay. I love that. Okay, so then the next step would obviously be to figure out how you’re supposed to actually live and work in a way that really supports that.
So let’s talk about what that looks like. In your day to day, is there a, a system or an anti-system, I guess, maybe that you’ve had to create to make your business sustainable for your brain?
Molly: Yeah. Yes and no because classic A DHD is like, as soon as I set up a system, I change it. So it’s, you know, like, it’s, that’s fair.
I, I don’t like being too comfortable in anything. Okay. I get bored very easily, so things have to have variety. That’s my system variety. Is making sure that things are not mundane because I will lose interest very quickly. I will not execute. Um, I will not engage like I will. It’s, it’s difficult to do that.
However, on the flip side of that, I got my diagnosis from a naturopath, and what was lovely about that is that she gave me tools that would allow me to function day to day at my high, like my highest. Ability, if you will, in the sense of saying. Okay. Do not feel guilty about sleeping for nine hours. Your brain actually needs nine hours, not seven or or eight or whatever that some people might function on, or that my husband might, or whatever.
I’m not gonna feel bad that I hurtle, DLE in bed and like puts around and like, take my time to get outta bed in the morning that, that I’m not gonna feel guilty about anymore. So sleep was huge. Her suggestion of a routine in exercise because something that’s really important, especially with A DHD brains is I’m like a puppy.
You need to tire me out. You know what I mean? You like, it’s such an interesting analogy and now that I’m saying it that way, like I’m like, that actually makes the most sense. I’ve never used that example before, but that’s how it comes up for me. If I can tire my brain out of the noise, which might be through a Peloton ride, which might be through a walk with my dogs, it might be in, in whatever capacity that looks like, usually some sort of physical movement that will allow me to focus more later on the tasks at hand.
And I won’t be as interested in having squirrel moments. Um, I won’t be as easily distracted. Do I implement that all the time? No, it’s like a huge, it’s a huge thing that I’m trying to work on, making it a pattern and a, and a habit again. I fell off the wagon after a back surgery. Understandably so. So I’m get, yeah, give yourself some grace there.
Yeah, exactly. So I’m trying to get that back in. But there are like, those are like really easy things that I’m already doing that if I can just like remove the guilt and say like, no, this serves my body and this is gonna best serve my productivity later. That’s my hack. The other systems need to just be.
I work on what’s fun. Okay. I don’t know if that’s, I don’t, that’s not a system, but like I’m the worst guest to have on for systems. I No am like, you’re killing it. I, I. I work on what’s fun. I work on what I’m good at. Bringing on my assistant was the biggest blessing because see, and that’s
Julie: the system right there, is you knew that you needed to outsource pieces.
And that’s the system right there. It’s, yeah,
Molly: out. So outsourcing, I’m, I’m fine with, and like you said, it is acknowledgement that it’s like, I understand that I am going to avoid these tasks. Great, Caroline, you’re gonna do all of these things. And like as, as we’ve been working together, I’ve had her on for the last, uh, um, like 18 months or so, she, we’ve figured out like, oh, actually I’m not gonna do this.
You’re gonna do this, or actually, you’re not gonna do this part. I’m gonna do this because this is, I’m innately talented at this and I like this. You are innately interested in like the metrics and I’m not so like we’ve, we’ve ebbed and flowed there in figuring out what works for us. We had a two hour meeting yesterday on restructuring what we’re working on, what the to-dos are, how she is at, this is a system.
Okay. I’m proud of myself, how she’s communicating with me. So we have Asana set up and that’s where like my master list of to-dos lives. However, she on Monday morning is going to give me an email that also breaks down. These are your priorities. This is what we’re working on first. This is what we need to work on.
This is what we need done by the end of the week. Whatever. You have some grace here. This is what I’m working on. She tells me. Yeah, so there are some systems. I just never think of it in that structured way because I’m so anti structure in my brain in so many ways.
Julie: So what parts then of. Like, I guess traditional productivity culture just do not work for you.
Molly: The amount of times I have purchased planners and spent money on planners and they make for a really good poster, oh my God, it’s still in the wrapping and it’s June 26th. Like, give me a break. I tried and it’s like this one was like supposed to be the one that gets me out and nope. Like, I just know myself.
I’m not, I do love a calendar and I love a, I’m old school. I love, there’s some great satisfaction in crossing something off of a list. So yes, agree. A physical, a physical to-do list, like I have these like notepads that have different things and a, a physical to-do list is my best friend.
Julie: Okay, so how do you self-advocate then, or set boundaries when others might not like get it?
Like, was that easy, you know, with your assistant or like you mentioned your, your family, you’ve changed your relationships a lot with them. How do you, how do you really advocate for yourself?
Molly: Yeah. Well, like anything, I think relationships are just. Tricky across the board, like dynamics are, are interesting.
And when you’re working with somebody who is on the neurodivergent scale like me, that has a lot of personality, that has a lot of opinions, but also has a, a, maybe a lack of follow through sometimes, like on certain things that they really want me to do, but I’m like, that doesn’t interest me. I’m not gonna do it.
It’s been a dance, like it’s definitely been a dance. What I love is that my assistant is proactive about figuring out what works the best and she, like she told me the other day, like last month, she was like, I’m listening to a podcast about. Entrepreneur entrepreneurs with A DHD, and I was like, oh my God, I’m so sorry.
Like I’m like, I am your high maintenance client. But it was so sweet because she’s so proactive about figuring out what works. And yesterday in our call, she was like, Hey, is this new way of working? Is it overwhelming you? That was the term she used. And I thought that was amazing because it’s not that I can’t do any of those things.
It’s not that I can’t do it. I need things in bite sized. Like little lists rather than like, and she functions in very much long form writing. So like when she was sending me loaded emails, that was overwhelming me. So when, when she’s restructured how we’re doing it and she now structures her email like a to-do list, she’s like, is this overwhelming you?
And it’s not because we’ve figured it out. We’ve figured it out. I have no problem pushing back and I have no problem with confrontation. I don’t even think holding a boundary is confrontation. It’s just a boundary. It’s, it’s just a parameter and, and like anything, you have to teach people how to treat you and you have to teach people how you best work.
And if they’re coming into your space as a work support, they need to fit into your space. Like I’m the boss, like she needs to come. She needs to come in and be the support. Um, so I didn’t need another one of me that was very important when I was hiring is that like, I can’t have another one of me. Like it would never work.
And then going back to the family stuff like. I think with the actual diagnosis, again, they became much more willing to hear me out on what these like ticks are that I have, what, how it functions, like why I do what I do. But it, it’s, like I said before, it ma, it’s made them more patient. But it’s also just made them much less like resentful to me for however I’m making them feel, and I have become so much more conscious on how I am making them feel because it’s opened those conversations.
I didn’t know how much I was annoying people or I didn’t know how much I was being dismissive or whatever because I would move on to something I’m would be very quick to like to move on or pivot. It’s been really tremendous to see the effort that people have put in in my close circle to make sure that it’s working.
It’s continuing to work and the, the, uh, ship is still sailing smoothly as, as smooth as it can.
Julie: I know for a lot of people, maybe the hardest part isn’t necessarily the systems or the trying to fit into a specific box, but it’s the, that internal dialogue. So I kind of wanna go there next, like what. Are some, how do, how do you reframe that narrative?
Like what are some common traits that you see in entrepreneurs and you see them trying to downplay them or fix things that are actually really powerful assets?
Molly: So, as you mentioned before, when I did my lightning talk, um, I was the last one to go. So I was like, poop in my pants. Like I was watching everybody, like I was watching everybody kill it and like, just like, goodness, you wore that diaper.
Yeah, I mean truly. And um, it was just so interesting. And then when I got up and gave my talk, I realized how different my talk was, not only in topic and delivery, but also in my, like, my presentation style I think was. I’m a punchy person. Like I wanted it to feel very impactful. It couldn’t be boring. It did.
It had, thank you. It had to be quick. I had to bring humor into it.
Julie: I think you absolutely did. Like I would thank you. Just use this clip for yourself, like on your speaking page, like I would highly recommend Molly as a speaker. She was incredibly engaging. I was hooked instantly, and the biggest thing, her talk was only five minutes, and I instantly wanted a full, full conversation with her.
So. Fantastic.
Molly: Okay. So I love that. So, and a keynote is being developed, right? So we’re in it. But what I love, but what I love is that it was the first time that I think a number of people, well it was the first time I gave that talk, but it was the first time that I was connecting with people on a deeply personal.
Level rather than the superficial. What does my business look like? What? Like, yes, I wanna make you a better artist. Yes. I want you to be a, a better or a more successful entrepreneur. All of those things are great, but I also
Julie: think all those things can also come once people are invested. Yes. With you, which is what the personal brings.
Molly: Right. And I think that that was the biggest impact. Was just really bringing a level of personal, my personal story, but it allowed others to connect with it. It allowed them to identify things in themselves. It allowed them to identify things in their family or their friends or their circle. It got them.
I had a number of people who came up who have neurodivergent children who came up and were like, like, I’m not nervous for them now. I’m excited for them. And like that, like I see all like, I’m hopeful. And I was like, oh my, it’s so touched. It was so touching. Oh my god. So, um, I would say like, that feels very hit.
Some. That was like my first lightning bolt of like, okay, this is where it’s at. And this is how I reach people and this, this method, this works, but also really just like this topic. Not being nervous about talking about it, but again, standing in the strength of, of what makes me different, makes me not better, but makes me different.
It makes me unique. It makes me maybe better suited for a role because I can bring different things to the table that maybe. Someone who is very book smart and not as street savvy as me, like, you know, there’s just like, there’s all these hidden benefits and you don’t realize it until you start to peel it all back.
Julie: So for listeners who are starting. To really own their neurodivergence or sensitivities. What is maybe one shift that they can make this week to move from shame to strategy? What is, you know, an asset that they have that they’re trying to downplay that they can? I
Molly: think
Julie: talking about it,
Molly: I think there’s so much shame wrapped up in the unknown or whatever, but like literally my most vulnerable posts, my most vulnerable.
Stories, like, I’m not doing it for clickbait, I’m doing it because I need them. I need to mentally offload this. And I happen to have a public forum that, you know, I’m a loud mouth on. So like, it works. I, I mean, if you’re not wanting to share it public, like write it down. I’m not a journaler, I’m not any of those things.
My, I’m a verbal processor, so for me it’s very natural just to like. Talk it out. Talk through whatever I’m going through, right? And that allows other people to also feel seen and identify and feel safe to share their own story. So for me, it would just be like, start talking about it, start acknowledging whatever the thing is.
And if it’s not neurodivergence, maybe it’s just that like. You don’t have a filter, right? Or like whatever, like, ’cause that’s how I was like, I’m a very blunt person. I don’t have a filter, blah, blah, blah. All these things. You can be like, okay, I don’t have a filter and I’m working on reigning in how I deliver the message like I’m working on.
Not being blunt in the sense for shock value or to be rude, but really more so in the sense that I am trying to give you the most helpful direct feedback so that you can skip all of the middle and get to where you wanna be. Like, I’m, I, I’m not, I don’t want you to zigzag like we, you know, I did enough of that for everybody.
Like I am more solution based and problem solving based. And it’s not to discredit all of the feelings that come up with whatever that problem is that we might be troubleshooting through. But if you have this thing that you’re seeing that you think is just like a sticking point for people, start.
Talking about it and start talking about like, how, how you’re moving through it or how you wanna show up better for people. Like from a genuine standpoint. Like, uh, for me, I, whenever I’m doing a post or a story or whatever and I’m just like verbal, vomiting all this stuff out, it’s not for people. To click the little hearts like it’s not, it’s not for that, but the conversations that it does start in my dms are gold and it allows people to feel safe in my community because if I’m willing to share, maybe they can too.
Even if it’s just with me, like, that’s fine. Like I’ll be the gateway drug to being an open book. Like, it’s fine. Like I will be the, the, your, um, courage for you at first if you need that. I’m, I’m happy to do that. But I think acknowledging and talking about it at first, maybe just with yourself, maybe a post-it on my computer that says I’m a lot and that’s okay.
Like, you know, I saw this. Post the other day where it was like something along the lines of like being too much or being whatever, and it’s like, you’re not too much for someone to handle or, or too much to swallow or something. And they’re like, babe, let him choke. And I was like, that is, that is me. I’m like, that is me.
To exceed that is correct. I need that on a t-shirt. I know I’m gonna find it, I’m gonna find it and I’ll send it to you. But it, um, just that kind of stuff. Just the acknowledgement. Just bringing awareness in your own self first so that you better can articulate it to other people, even if it means that you’re, you’re articulating it in a sense where someone might be giving you feedback or somebody might be giving you a critique or saying like, Hey, I don’t love how you treated me, or, I don’t love how you spoke to me, or, I didn’t love how this was handled, or whatever.
It, it allows you to. Dilute what the actual thing is and it removes the emotion around it, um, and the defensiveness or anything like that, or the shame that you have. And it allows you just to be frank and just like matter of fact about like, this is a part of me, just like I have blonde hair, just like I have two eyes.
Like it is as much a part of me as any of those other things.
Julie: Molly, you have given us so much to think about and hopefully some permission slips along the way. Um, I wanna know where can people find you online? How can they buy from you? Tell me all about your latest courses offerings. Take this time to promote and brag.
I very much encourage it. I wanna especially hear about your. Overall service. And I know you’re doing a Palm Springs workshop, which I love Palm Springs. I wanna hear about that.
Molly: Thank you. That’s so nice. Uh, it’s always weird to come onto a place or a podcast or a space in someone else’s community and feel like you’re bragging on yourself.
So it’s like, just, just the stage to have it is so, is so lovely because I, I think that. Over many years of refinement, I have found what I really, really love, and it gets me excited to offer it for others. So for those who aren’t familiar with me, uh, you can find, uh, me. My wedding photography is@mollymacaulay.com.
Uh, and you can find me there, uh, for all things my artistry, uh, and, uh, all things education and creative design, all all the things. Really where my passion and focus has been the last couple years is Make Pretty Workshop. Um, that is the website and the Instagram handle. I host Fashion Forward and like design savvy kind of outside the box, but not too far to where it doesn’t feel relatable to your clients.
For wedding photographers and videographers to come and get that content that helps uplevel their portfolio shift markets, um, make that jump. You can’t book the work until you’re showing the work. So it’s really a place. To, uh, come and do that, but I’m very proud to call it a workshop and not an editorial because it is very hands-on.
I am there for guidance. There’s a lot of education that goes hand in hand with that. So it is a offer that I love and was my flagship offer back when I launched this education platform in October of 2021. So it’s, it’s been sticking around and I love it so much. Um, like you said, we are ano, we just announced today our Palm Springs workshop for November of this year.
It’s a two day workshop. Tickets launch on Monday, so I’m very pumped. Um, that will be a really, really fun one. Design in Palm Springs is always an adventure, which is really, uh, fun. But on the back end of that, then I’m helping not just wedding photographers, but wedding pros, creatives and creative entrepreneurs, coaches, interior designers.
Um, really. Claim their space online. And I think something that is so easily easy for entrepreneurs and creatives and, and people to fall into that have to have a, an online hub is we’re often comparing what is everyone else doing? Okay, I’m gonna fit into this mold, I’m gonna do this version right. My overhaul offer is really just kind of a, it’s a brand aesthetic intensive is what I call it.
It’s done in three weeks because again, nobody has time to wait. If somebody tells me, like for a brand project, like I’ve had this where I’ve had website design or branding done, and it’s like eight to 12 weeks, and I’m like, Nope, surely not for me. So I teach how I learn and I love these intensive overhauls that really just wipe the slate, slate clean and or refine on what you already have if you’re not looking for something new.
And that’s everything from website customization, brand identity development. Um, I can do head shots obviously as a photographer. It’s, it’s really an all encompassing offer, but. The most important part of it is the curation and what we’re deciding to show about you and your business online. So, um, as a previous gallery director for Leica in, um, Hollywood, I have an extensive amount of curation background, and it’s something that I find, uh, as a strength and a superpower, is my ability to quickly maneuver through and pick out what’s going to grab people’s attention.
And really just showcase that for people. So the overhauls have been really a really fun offer and a quick way to really just make some big changes in your business and how you show up online.
Julie: That is amazing. Thank you, Molly. All right, everyone. Today’s system shut down, uh, is gonna be a book review. I have gotten a lot more feedback that y’all want more book reviews, so I am on it.
Uh, this one is Sylvia’s second Act by Hillary Lon. Sylvia’s golden years go up in flames, so she does what any self-respecting 60 something would do. Grabs her best friend books an Airbnb and NYC and revives her old wedding planning career naturally. This book is part Screwball Comedy, part Midlife Reinvention, part Four Arrangement Critique.
Uh, the wedding scenes for me were a highlight. Messy families, high stakes drama. Sylvia, silently judging everything. Absolutely a delight. Uh, I thought there were some pacing issues and some side characters that really just felt like filler. But overall, a fun and sharp take on second acts and starting over.
I would a hundred percent read more of Sylvia, uh, coordinating chaos and heels. I give it 3.5 out of five. All right. If you have ever felt like you are too much or not enough, maybe you are actually just built for a different kind of brilliance. Thank you again, Molly, for reminding us that the things we’ve been told to tone down might be the very things that make us powerful.
If this episode gave you something to think about, or at least made you feel a little more seen, go ahead and tap follow, leave a review and come say hi On Instagram at Dallas Girl Friday. I’d love to hear what quote unquote flaw you are officially rebranding as a superpower. Until next time, embrace the chaos.
Romanticize the to-do list. And remember, your system doesn’t have to make sense to anyone but you.
